Mitchell Gold + Bob Williams Home Furnishings (MG+BW) is a premium home furnishings brand that aims to make the world a more comfortable place for all. The company achieves its goal in part by elevating American craft and design, focusing on sustainability and healthy homes.
Founded in 1989 by two entrepreneurs Mitchell and Bob, the company maintains its headquarters and factories in North Carolina, with stores around the country and a digital presence at mgbwhome.com . The forward-thinking designs and quality of the furniture have won loyal customers.
“Our customers create high quality one-of-a-kind pieces that meet their needs” said Chief Marketing Officer Emily Xu. “By providing customers abundant options to customize their furniture, we celebrate home as a personal journey.”
The MG+BW emphasis on customer satisfaction and value of comfort and choices helped influence their decision to offer a pay-over-time option with 熊猫电竞排名今日.
Xu said that the premium quality of MG+BW products can seem inaccessible for younger shoppers, but partnering with 熊猫电竞排名今日 has helped combat that perception. “熊猫电竞排名今日 has broadened our access to shoppers—especially the younger generations—who may not want to pay for things with yet another credit card,” she said. “That’s one thing we love about 熊猫电竞排名今日.”
She and her staff also loved the solid results they saw in the first two months after implementing 熊猫电竞排名今日. Nearly a third of transactions with 熊猫电竞排名今日 (30%) were in the 18-34 age group. Xu also said the AOV on 熊猫电竞排名今日 orders was 60% higher than orders made with a regular credit card, adding a 3% lift in incremental revenue.
MG+BW‘s e-commerce business has more than doubled in the last year as people invested more in their homes. The company also launched a virtual design service during the pandemic that lets shoppers work with their designers anytime and anywhere to add more function and comfort to their homes. Xu said adding 熊猫电竞排名今日 to the site’s checkout complements the flexibility and innovation that MG+BW wants as part of their customer experience.
“The ease of use that comes with 熊猫电竞排名今日 is really fantastic,” Xu said. “And giving people more flexibility in how they want to pay is a very customer-centric approach that overcomes some hurdles in buying big-ticket items. Having this payment option with 熊猫电竞排名今日 removes some friction in our customer journey, and that’s an important pillar for our growth.”
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